Recommendations sound plausible, reliable, convincing with transparency and not simply to appear will continue to rely on niche influencers, capable of adding real value to the offering." We're not just talking about gen Z. Their requests are the most spontaneous and explicit , but the desire for authenticity cuts across generations. The micro influencer trend is set to grow. Nano influencers and micro influencers don't have the organic reach of macro and mega influencers, but they offer greater engagement for more modest engagements.
In terms of ROI (Return On Investment), micro influencers and nano influencers can reserve welcome surprises . 3. Social commerce The goal is to be found. It is now an inter-generational mobile number list discourse: everyone buys online . Facebook and Instagram were the first platforms to offer social commerce functions : they were able to intercept two of the main trends that have characterized sales and digital marketing in recent years: The gradual transition to online shopping The migration of a large part of customers to digital channels Today customers are informed and aware. They know what they want: when they have to buy a product or service they already have a reference brand.
Given these premises, overseeing digital channels is imperative. But what are customers looking for? First of all comfort. They want to find information about values, products and services, easily, all in one place. While 54% of customers use social media to research products and services, how your brand is represented, including customer interactions and reviews, helps them make faster, more informed buying decisions. And this trend will grow as more social media begin to experiment with online commerce features. 4. Social customer service Social media has connected people by providing a platform to share content. Digital marketing has integrated social media into sales and customer service processes. In the age of digital decentralization, real-time help is increasingly in demand . Brands must take