Ads as alternatives to the problem. The next search might be Is SEO or Google Ads more cost effective? . The client begins to consider working with SEO as a longterm solution. Continue searching for How does search engine optimization work?. Now the customer has decided that SEO is a good approach and starts comparing alternatives. Searches such as SEO agency and Work with SEO on your own occur. Once the customer has made up his mind, he has a long journey behind him with many searches and various integrations with options at agencies and companies. As I mentioned at the beginning of the post.
The journey has not only consisted of searches, there have been a lot of other channels involved and also everything that happens offline such as conversations with acquaintances and outdoor advertising. However, SEO is a big part of the customer journey. Searches are often made at an early stage, when the customer whatsapp mobile number list does not fully know what he is looking for and even less has decided on alternatives. A search engine, for example Google or YouTube, is often involved at the beginning of a customer journey. SEO before salesconversion SEO is often a large part of the customer journey before a sale or conversion occurs.
When a person is looking for solutions to a problem, this usually happens via a search engine, such as Google or YouTube. Brands that are online many times have a customer journey that starts with organic search SEO, it's an early touch point. SEO during salesconversion During the Consideration stage of the customer journey, it is important that your website has the information the consumer is looking for. Content that highlights valuable information. If we continue on the staged customer journey above and there are a lot of searches specifically for higher placement on Google, this is something that, for example, a digital marketing agency should address on its website. It not only helps the organic search.