In this way, our reports will be much more valuable to the sales department, which will be able to make more informed decisions when redirecting their strategy. And we will be able to carry out specific commercial actions aimed at each Buyer Persona . What can you achieve by integrating the Buyer Persona in the CRM? Some of the relevant data that we can obtain if we introduce the Buyer Persona variable in the CRM can be. Detect the difference in campaign results between different target audiences Identify which group takes the longest to convert Know which group has a shorter sales cycle Know the average number of interactions of each Buyer.
Persona before converting This type of data is a gold mine for the commercial department , which will be able to establish comparisons and specific objectives for each group, in addition to Latest Mailing Database real-time monitoring, which will result in a greater ability to predict the results of the sales process and get better results. If you were already clear that Buyer Personas were a powerful tool to enhance your marketing strategy, now you also know that they can boost your sales if you add to the recipe the data analysis that your CRM can provide you with an appropriate approach. We tell you much more about the Buyer Persona in our new ebook.
Click on the image below to download it. Still don't know what a Buyer Persona is? We tell you about it on our blog, in our ebook... and now also on video! The State of Inbound 2017 already said it . Video is establishing itself as one of the most shared formats on social networks. YouTube and Facebook Video are two of the main content distribution channels in which the Inbound industry wants to put the most effort this year, and we have not wanted to be less. We present you our new video for the first time. And as the short film says, if you want to discover all the secrets about the Buyer Persona, download our ebook by clicking on the image below.