It can be difficult to know which legal marketing strategies will work for your firm, especially with so much conflicting advice and so many options to choose from. Today, we want to make your path forward a little clearer. We’ve worked with law firms for years, and are familiar with legal marketing strategies that reliably work to help build your brand awareness and bring in high-intent potential clients. Let’s take a look at the 6 best legal marketing strategies for law firms in 2022. 1. Have a High-Quality Educational Blog One of the biggest challenges that lawyers have is building trust and seeming approachable. Many clients find the idea of even needing to work with a potential lawyer to be intimidating.
They’re intimidated by whatever process Whatsapp Database they’re facing, whether it’s getting power attorney for an aging parent, filing a lawsuit against an employer, or seeking damages in civic court. And unfortunately, many don’t trust lawyers but they need to, because whatever they need help with is high-stakes for them. Consistently running a strong, well-researched educational blog is one of the best things you can do to help with all of this. It offers the following attorney marketing benefits: Leads can see that you’re sharing knowledge and resources for free, which builds trust.
They become familiar with your brand name The process— or parts of it— is a little less intimidating or overwhelming as they know more, helping them to feel more confident to get in touch Content marketing offers benefits outside of building trust, too; it makes it easier for you to show up in search results for diverse but high-intent keywords. Someone searching for “am I legally responsible for my mom’s medical bills” or “how to set up a trust fund” is using long-tail, information-focused keywords.