According to the size of their community First of all, influencers can be separated into 3 main categories based on the size of their community: Micro -influencers are those who have a community of 0 followers. Macro influencers are those with a community ranging from followers. Then the “stars of social networks” are those who have more than subscribers and can reach the million for example. As you will have understood, depending on the size of its community, visibility changes from one influencer to another. However, the size of a community is not everything. As I mentioned in a previous article , some use the purchase of subscribers to inflate their community.
The number does not therefore mean a guarantee of quality. It is still important as an indication for users of social networks, but also for brands, which can target according fax list to their visibility needs, the type of influencer they will appeal to. According to their category of influence There are three main categories of influence in 2018. The lifestyle category is probably the most widespread category. It consists of promoting products and generating new trends, a lifestyle. These are generally “fashion effects.
Their community is present, thanks to the good advice that the influencer gives. For example, EnjoyPhoenix has 4.4 million subscribers, so she is the biggest lifestyle influencer on Instagram in France. EnjoyPhoenix most followed lifestyle influencer in France The category of artistic professions is a more specific category. It does not represent influencers per se, but rather actors, singers who use their already large community to promote their own events, products, etc. For example: Selena Gomez and Beyoncé (with 144 million and 119 million subscribers respectively) are among the ten most followed Instagram accounts in the world.