brand and have never visited your content. You are the one who finds them and encourages them to interact with your content, use your services or try your products. Some of the elements that define outbound leads are the following: They haven't interacted with your brand, and often clipping path service don't even know it exists. They have no previous ideas about your brand, your products or your services. They haven't researched solutions in your industry recently. They have general doubts about your product or service, since they still don't know how it works and how it can help them. They may be aware of
their problem, but they are not in a hurry to fix it and are not actively looking for solutions. Main differences between inbound leads and outbound leads Speed of Execution – Relying on organic channels, generating inbound leads is a lengthy process. On the other hand, if we are looking for outbound leads, we can launch recruitment campaigns to obtain almost immediate results. Brand Awareness – Inbound leads have a much higher level of awareness as they are aware that they have a specific problem and that our brand could be the solution. In contrast, when we generate an outbound lead,
we do not know what their level of brand awareness is and most likely it is not too high. Segmentation : With inbound marketing, segmentation is done implicitly, creating content that responds to the needs of a specific audience and hoping that the right people will find us. On the other hand, with outbound marketing, we can be ultra-precise, for example, launching social ad campaigns aimed at very specific audiences. Trust and credibility : to achieve a conversion to sale, we have to make the user trust our brand. In this case, the difference between inbound and outbound is in the moment that trust is generated.