What is the best organizational structure for an SME? The functional structure therefore has advantages, but it is important to prevent compartmentalisation. There is nothing wrong with keeping the departments separate from each other, but it is important that you exchange and merge data with each other. If you know what other departments are doing, you can better support them. And you can only get a 360-degree overview of the customer if you combine customer data from all departments. This is also a clear trend that we see in companies: in the past most companies focused on internal processes, but nowadays customer service is central for all departments. This is not only pleasant for the company, but also benefits the customer.
As a customer, it is nice to only have to tell your story once and then to be helped immediately. If everyone immediately has all the data of a certain customer in front of them, you can get this done. But how do you ensure that employees know what is happening in other departments and work together optimally? Your Israel phone number list employees may need new skills or knowledge. My Trailhead can help with that. This is a central e-learning platform for your entire company. and flexibility of your employees. A concrete example is the overlap between Customer Service.
Marketing and Sales. You can teach customer service representatives more about Marketing and Sales, for example how to cross and upsell effectively. And employees who have been forced to stay at home due to the crisis could be retrained as customer service representatives. Which departments do you need in an SME? The departments that every SME really needs are: Sales & marketing production Customer service Accounting & Finance Sales & marketing is indispensable for SMEs, because in the end everything revolves around generating sales . Tasks that fall under this department are: Maintenance of the website Online marketing PR Generating leads Production often includes customer service, shipping and order processing, and product development. Accounting & Finance deals with the financial side of the company, but IT and HR can also fall under this.